Yes, there is in fact a surprising range of copywriting, which may explain why the term can be confusing to many people.
Copywriting covers numerous channels, many of which overlap and interact with one another. Some of the most prominent types include content marketing, digital media, search engine optimization (or SEO), emails and direct response letters, brand journalism, technical writing, advertising/creative copy, and public relations.
When you’ve made the decision to hire a copywriter, that’s just the first step. Once your copywriter comes on board, you both need to consider which of these mediums will best meet your needs (and the needs of your customers) and how they can be optimized to achieve your business goals.← FAQ